Articles

Packaging: the fifth P of Marketing Wil Lyons explains why what’s on the box can be just as important as what’s in the box. Depending upon which survey you read, at least 66% and perhaps as much as 80% of all grocery purchase decisions are made at the point of sale – right ...

What is a brand story? A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers.

Start as you mean to go on…The beginning of the year is a great time get organised and create a plan for success as a CEO or in a Marketing role. Have you looked at your brand collateral recently?

Printing Pantones as Spot Colours V as Process colours As a designer or as a marketing/brand manager, one of the most important decisions you must make is in regard to the colours that will be printed on your packaging piece.

Most professional designers prefer not to work on spec (unless they are desperate for work :) They feel their portfolio should speak for itself.  They feel their portfolio should speak for itself. Times are tough.

Artefact Ltd - Email Marketing service There is a big difference between unsolicited ‘blanket bombed’ emails and permission based emails sent – where your customers and contact base expect