Articles

Brand Focused Appeal If your reputation in your market is sufficiently strong, you can consider communications content which focuses just on the name. In such cases your name, reputation or the set of values your brand image conveys is enough by itself to get your message across....

In-House Creative teams Vs Outside Agency? Having an in-house designer or team does not necessarily contribute to faster, better or cheaper design production. It’s a myth to assume that having an in-house design team allows for faster production while saving costs. It can be tr...

Website Design Grants Available in Ireland Do you have a great business idea but are not sure about how you can implement it? Perhaps you have a business idea or a new business and now need a website to give it an online presence. This can be carry a high price tag for those just...

It’s time you hire Professional Website Management when… You are busy running your business and need your website to just work? You are frustrated by inconsistent and amateur website management from your in-house person, who is also juggling several other projects. You would ...

DOES E MARKETING WORK ? E zines using your database Yes it’s the easy, effective, and affordable way to keep your customers and potential customers coming back !  There are millions of people using it around the world and there is a proven format that hundreds of Irish use...

Strategic Planning/Objective Setting If you were to read a book about business strategy or strategic planning, more likely than not marketing would be seen as a subset or element of business planning. So why does Artefact go the other way, and why bring it into the Strategic Mark...

How do you react when your customer does you the favour of complaining? The favour? Why not, it’s a marketing opportunity. A positive attitude to dealing with complaints shows that you are listening to your customers’ views, prepared to learn from mistakes and determi...

Why spec work doesn’t work? Most professional designers prefer not to work on spec (unless they are desperate for work 🙂 They feel their portfolio should speak for itself. Times are tough. Good work is hard to come by. A prospect calls. They’re interested in workin...

Should I Publish an Annual Report?Annual reports are not only beneficial to large, publicly traded corporations. Armed with an understanding of what an annual report can accomplish, small businesses stand to gain similar benefits by publishing annual reports of their own. As a sm...