Articles

The Importance of Keeping Your WordPress Version, Plugins and Themes etc updated If you have a CMS WordPress based website (the most preferred platform these days), the editor/manager of the CMS content will notice that not only does the version of WordPress need to be updated oc...

Choosing the right Creative Agency Not all agencies or creatives are the same. Whom you decide to entrust your brand or corporate image to is vital, as it can make or break the perception of your business or product. You may also need advice and expertise on how to market and adv...

What is a brand story? A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s als...

Environmental Scanning Environmental scanning refers to taking a look at the broader market in which you plan to operate in order to better inform your strategy. A little environmental scanning is what stops you trying to sell sand to the Arabs. Consider trying to reach your mark...

Buyer Psychology Why would anyone want to buy what you have to sell? Because it’s the best? No…Because it’s the cheapest? No…Because it’s the best value? Not necessarily. Sometimes you’ll accept lower quality because you want speed. The fast fo...

Buyer Behaviour/Decision Process You’ll buy nothing unless first your Attention is drawn to it, and unless it then gains your Interest, and unless you then Desire to have it. Only then will you take Action and reach for your credit card. That’s the basic classical mar...

Artefact’s Introduction to Brand Development ‘O Lord, won’t you buy me a Mercedes Benz My Friends all drive Porsches, I must make amends Worked hard all my lifetime, no help from my friends O Lord, won’t you buy me a Mercedes Benz’ Branding is one of...

Advertising Works Advertising is a big subject. The first thing to note is that advertising works. When well executed it works very well. The traditional difficulty in determining the level of sales for which advertising is responsible is summed up in the well worn cliche ‘...

Content Strategy and Delivery If you don’t give it any thought, it’s easy to diminish the effectiveness of your communications program. You have to consider what kind of message your advertisement, your promotion or your publicity should put across. To simply describe...