Artefact Design & Brand Consultants – We create the brands you trust.
Articles
Packaging Design – A very specialist skill indeed!
Packaging: the fifth P of Marketing Packaging design is a specialist niche within the graphic design/branding field…. Read More Wil Lyons explains why what’s on the box can be just as important as what’s in the box. Depending upon which survey you read, at least...
Read More How to grow your sales in a recession?
A6: How to grow your sales in a recession? A recession is often considered as the time when marketing budgets should be cut. However, the opposite is actually true. Most SME’s don’t realise that 50% of their activity should be involved with income generation. If marke...
Read More Does your brand have a USP?
Does your brand have a USP? We are constantly working on client rebrands or new branding projects. Many people are decided to start their own businesses due to affects of the poor economy, but many company brands or product brands feel the need to upgrade because much of the stra...
Read More Moments of Truth
Moments of Truth Jan Carlzon, former president of SAS, Scandinavian Airlines took the old phrase ‘the moment of truth’ and applied it to business in a very powerful way. The airline had been performing poorly when he took it over but within a very short space of time ...
Read More Enhance your bottom line by enhancing your (perceived) brand image
Enhance your bottom line by enhancing your (perceived) brand image. Over the course of some 23 years working at the forefront of brand development and graphic design, I am often struck by how some companies don’t fully appreciate the strategic importance of strategic brand posi...
Read More How to write a good creative brief
How to write a good creative brief Good design is a collaborative problem solving process, as much as it is a purely aesthetic one.. The good design brief, therefore, should clearly communicate a clients understanding of the problem that needs to be solved by your design/commun...
Read More The Importance of Keeping Your WordPress Version, Plugins and Theme Updated
The Importance of Keeping Your WordPress Version, Plugins and Theme Updated If you have a CMS WordPress based website (the most preferred platform these days), the editor/manager of the CMS content will notice that not only does the version of WordPress need to be updated occasio...
Read More The importance of choosing the right creative agency…
Choosing the right Creative Agency Whom you decide to entrust your brand or corporate image to is vital, as it can make or break the perception of your business or product. You may also need advice and expertise on how to market and advertise your business/product. Therefore you ...
Read More What is a Brand Story and why you need to tell one?
What is a brand story? A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s als...
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