Packaging Design – a highly specialised set of skills

Smart, high quality packaging design sells product… period. Around 50% off all business economy worldwide is based on FMCG products (OTC Pharma/medicines, Food and Beverage products). However, the percentage of Packaging Design Experts, ‘who really know their stuff’ is a tiny percent of the creative community and is very specialised. It takes years (or decades) of day in and day out exposure to working on top brand packaging design to develop the skills and insights to become an expert in this specialised field. You can count the top Irish Packaging designers on one hand. Artefact has two of the best and most experienced packaging designers in Ireland.

The ability to effectively achieve that immediate complex of signals through a piece of packaging design is a very SPECIALIST NICHE skill within the graphic design field. Expert packaging designers are very hard to come by. Once found, they are highly prized by customers who appreciate the difference good packaging design makes to their sales figures. It’s an area of design and know how that should not be entrusted to amateurs or general designers. Trust Artefact with your product brand packaging and see the difference in you sales! Read full article >>

Our packaging expertise extends to the following:

NPD and R&D: Working closely with NPD and R&D departments to identify: Opportunities for new packaging projects and product rebrands to keep up with trends and enhance the experience of consumers Challenges of current packaging products be it label legislation changes or packaging material costs Innovation for a more circular economy through sustainable and eco-friendly packaging materials, packaging printing and packaging production, essentially aiding RCB (recycling consumer behaviour) Research organising and assisting NPD department with research testing of R&D products with consumers.

  • Label Regulations/Law & Translations: Working with the R&D department ensuring all label templates, regulations and translations where required are correctly conveyed to packaging before signing off by various departments and prior to print
  • Technical: Understanding plant packing machinery to identify opportunities/innovation or assisting plant manager with finding solutions to challenges i.e. plant productivity
  • Strategy & Design: Applying expertise in strategic design to visually convey compelling brand and product messages to trigger trial/ purchase decisions with consumers within the technical brief specifications and requirements
  • Calculating creative risks: Identity Systems/ Package Structure/ Brand Platform Concept Development/ Product Innovation/ Visual Language/ 3D Modelling/ In-Store Marketing/ Prototyping/ Retail Experiences
  • Printing Production: Ensuring all packaging FA artwork is setup correctly and repro followed the correct separations where required for printing and do on-press sign-off on packaging artwork
  • Project management: Aiding company in managing VE and RFP projects, and
  • Packaging Trials & Testing, minimum print runs negotiation with printing house to do packaging trials (new substrate and new die-lines to name a few) for plant packaging machinery before moving onto the implementation and managing of,
  • Travel Testing of various packaged products to test current or new packaging materials against physical and environmental exposures from manual or automatic handling, storage and stacking, transport

You could seriously damage your product’s sales and potential sales by going to a ‘do it all’ general graphic designer to provide you with packaging design. A big mistake! We spend a lot of our time re-designing product packaging design for our clients that was originally done by amateurs or ‘have a go Henry’s’.

Intelligently conceived and well-executed packaging design is not just about art or aesthetics. Its primary function is to sell the product by means of visually communicating not just one ‘notice me’ message, but up to several distinct messages which range from statements about brand positioning and price to statements about quality, status, dietary considerations, environmental correctness and much more.

Your product stands a much better chance of success, on the aisle and shelf, by entrusting Artefact to create your product’s packaging design & branding.