Articles

How many times in your life have you heard that old chestnut ‘time is money’? Who doesn’t want to experience less downtime, more productivity and get more bang for our buck! Time is the most valuable asset we have, so it makes smarter sense not to tie ourselves ...

We all want top quality, top service for the cheapest price.. who doesn’t, right?  Artefact Ltd team is considered generally competitive on price and we want long-term client relationships. That’s the game we are in. One of the many advantages of partnering with us, ...

For document accessibility, portrait orientation is generally preferred over landscape, especially for web content and digital documents. Portrait mode is more compatible with mobile devices, which are often used in portrait orientation, and it often leads to shorter lines of t...

Packaging: the fifth P of Marketing Packaging design is a specialist niche within the graphic design/branding field…. Read More Wil Lyons explains why what’s on the box can be just as important as what’s in the box. Depending upon which survey you read, at least...

How to grow your sales when business is slow? When business is slow, for whatever reason, it is often a short-sighted, knee-jerk reaction to cut marketing budgets! However, the opposite is actually true. Most SME’s don’t realise that 50% of their activity should be in...

Does your brand have a USP? We are constantly working on client rebrands or new branding projects. Many people are decided to start their own businesses due to affects of the poor economy, but many company brands or product brands feel the need to upgrade because much of the stra...

Moments of Truth Jan Carlzon, former president of SAS, Scandinavian Airlines took the old phrase ‘the moment of truth’ and applied it to business in a very powerful way. The airline had been performing poorly when he took it over but within a very short space of time ...

Enhance your bottom line by enhancing your brand image. Over the course of some 25+ years working at the forefront of brand development and graphic design, I am often struck by how some companies don’t fully appreciate the strategic importance of strategic brand positioning. So...

How to write a good creative brief Good design is a collaborative problem solving process, as much as it is a purely aesthetic one. Good design out-performs bad design – fact! The good design brief, therefore, should clearly communicate a clients understanding of the proble...