Artefact Design & Brand Consultants – We create the brands you trust.
Packaging Design
Packaging Design – a highly specialised set of skills
Smart, high quality packaging design sells product… period. Around 50% off all business economy worldwide is based on FMCG products (OTC Pharma/medicines, Food and Beverage products). However, the percentage of Packaging Design Experts, ‘who really know their stuff’ is a tiny percent of the creative community and is very specialised. It takes years (or decades) of day in and day out exposure to working on top brand packaging design to develop the skills and insights to become an expert in this specialised field. You can count the top Irish Packaging designers on one hand. Artefact has two of the best and most experienced packaging designers in Ireland.
The ability to effectively achieve that immediate complex of signals through a piece of packaging design is a very SPECIALIST NICHE skill within the graphic design field. Expert packaging designers are very hard to come by. Once found, they are highly prized by customers who appreciate the difference good packaging design makes to their sales figures. It’s an area of design and know how that should not be entrusted to amateurs or general designers. Trust Artefact with your product brand packaging and see the difference in you sales! Read full article >>
FMCG Packaging
We work closely with many top Pharma/Healthcare and Food/Beverage brand manager and directors. In fact, Artefact started off in that space as a specialist packaging design agency. We also work with many other types of packaging projects, working closely with NPD and R&D departments, specialist packaging print companies. We can even source products on the clients behalf and advise them on best practices, materials and eco-packaging.
On top of all that, we have the capacity, know-how and connections to provide ‘total management’ of a client product / brand by developing all of the packaging, sourcing all of the print requirements and marketing collateral/POS and to then help them to bring it to market and onto the shelves, by leveraging our retail and multiple contacts. We can also develop, manage and market e-commerce shops and third-party sellers to promote a client product online, build brand visibility and to generate sales revenue. WE DO IT ALL!
Label Regulations/Law & Translations
Printing Production
Ensuring all packaging FA artwork is setup correctly and repro followed the correct separations where required for printing and do on-press sign-off on packaging artwork.
Technical
Understanding plant packing machinery to identify opportunities/innovation or assisting plant manager with finding solutions to challenges i.e. plant productivity.
Project management
Aiding company in managing VE and RFP projects.
Strategy & Design
Applying expertise in strategic design to visually convey compelling brand and product messages to trigger trial/ purchase decisions with consumers within the technical brief specifications and requirements
Packaging Trials & Testing
Minimum print runs negotiation with printing house to do packaging trials (new substrate and new die-lines to name a few) for plant packaging machinery before moving onto the implementation and managing of.
Calculating creative risks
Identity Systems/ Package Structure/ Brand Platform Concept Development/ Product Innovation/ Visual Language/ 3D Modelling/ In-Store Marketing/ Prototyping/ Retail Experiences
Travel Testing
You could seriously damage your product’s sales and potential sales by going to a ‘do it all’ general graphic designer to provide you with packaging design. A big mistake! We spend a lot of our time re-designing product packaging design for our clients that was originally done by amateurs or ‘have a go Henry’s’.
Intelligently conceived and well-executed packaging design is not just about art or aesthetics. Its primary function is to sell the product by means of visually communicating not just one ‘notice me’ message, but up to several distinct messages which range from statements about brand positioning and price to statements about quality, status, dietary considerations, environmental correctness and much more.
Your product stands a much better chance of success, on the aisle and shelf, by entrusting Artefact to create your product’s packaging design & branding.