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We create smart, leading edge graphic design solutions for brand packaging and corporate literature. Smart companies realise the vital difference that working with highly experienced design professionals, such as Artefact, can make to the success of their business.

'Your brand is your business'

. Ask for Wil Lyons: 01 8537308/086 275 0662

We can offer Branding and Graphic Design expertise in following areas:

• Brand Identity Design

• Brand Packaging Design

• Branding Strategy Design

• Branded Packaging POS

• Promotional Brand Packaging Design

Branding is one of the most crucial aspects of marketing. The importance of effective branding cannot be overstated. Good brands are often the biggest - sometimes the only - differentiator between products. An obvious signature of a brand is a name and /or logo, but that's just the tip of the iceberg. Many companies invest huge resources in developing their brands - often more than they put into developing their products. Think of the cola marketing wars, the Nike check mark. Nike does not manufacture running shoes - that's all contracted out - it brands and markets them. Brand is a big concept. It is about the whole set of attitudes, values and reputation your name conveys. It communicates the essence of the company. It is managed carefully and communicated in a range of ways. Your branding effort is the net effect of promises,statements about yourself, images and impressions you deliberately put out in the market place. It is not the same as the company's image which can include negative perceptions about things like, say, pollution you are held to be responsible for. Causing is not part of your branding. However, if you are working hard to minimise pollution and are ensuring that everyone knows that you are environmentally friendly, that is part of your branding.