Artefact.ie - Graphic Design, Advert Creation, Packaging Design, Point of Sale, Branding, Logos, Logo, Design, Corporate Identity, Direct Mailers, Brochures and Reports

Why Artefact?
Here are 10 reasons:

• We help drive your sales
• Deliver on your goals
• Relationship approach
• 20 years experience
• Multi skilled team
• Efficient & friendly service
• Route to Market expertise
• Competitive Price Structure
• Ethical & Professional
• Total Brand Building service

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Company Information

Artefact Marketing Model
We have written the following marketing model in the hope that it will be of great benefit to our clients, while also demonstrating that we have an excellent understanding of
effective marketing processes and implementation - beyond the scope of many of
our competitors.

Understand Market...to focus your marketing, you must first get a handle on two key aspects of your market: the relevant market and how your customer base behaves.

Develop Product...to develop a product/ service, you need to develop the concept, testing and screening as appropriate, and you must consider how you will locate your product in the market.

Communicate...communication is central to marketing. Given a reasonably good product for which a demand exists - the difference between success and failure often comes down to how well or badly you develop your strategy in terms of communications content and the media channels used to execute your strategy.

Environmental Scanning
Marketing Research
Marketing Segmentation
Buyer Psychology
Buyer Behavior
Organisational Buyers
Idea Generation
Testing and Screening
Strategic Planning Process
Branding
Position

Pricing
Launching
Advertising
Publicity
Promotions
Direct Mail/ E-mail
Affiliate Programms
Catalogues
Content Strategies
Value Focus
Brand Focus

Product Focus
Providing Information
Arranging Distributors
Marketing Logistics
Payment Systems
Data Capture
Moments of Truth
Customer Care
Handling Feedback
Follow-up Marketing
Resources