Fiacla Toothpaste
Brief:
Artefact Ltd was chosen as the best candidate to provide a complete revamp for the Fiacla toothpaste brand identity and packaging design. The design was to be contemporary and memorable, and although different from the previous design, needed to have a conscious link to it. The logo identity was to strongly project from the packaging. A combination of print materials and finish, including metallic paper and ink was to be considered.
The childrens variants required a fun theme with cartoon characters. Needless to say, our design solution was a complete success and the brand has enjoyed a good increase in sales since the rebrand.
This is just a tiny selection of successful
packaging systems to our credit for this
client.
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based on an intelligent assessment of your market and requirements.
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