What's on the box is often more important than what's in the box....

Packaging design is a specialist niche.

Intelligently conceived and well-executed packaging design is not just about art or aesthetics. It's primary function is to sell the product by means of visually communicating not just one 'notice me' message, but up to several distinct messages which range from statements about positioning and likely price to statements about quality, status, dietary considerations, environmental correctness and more.

The ability to effectively achieve that immediate complex of signals through a piece of packaging design is a specialist niche skill within the graphic design field. Really good packaging designers are hard to come by. Once found, they are highly prized by customers who appreciate the difference good packaging design makes to their sales figures.

You should not be working with general designers if you are serious about launching a new product, particularly food or drink. Instead, you should trust Wil Lyons (and his team) who has a 15 year successful track record in producing top quality packaging design that customers want to buy. Artefact clients regularly report increased sales directly attributed to the well though out, cutting edge packaging design, POS, advertising and promotional strategies that we bring to the table. We specialise in working with FMCG clients, offering a cohesive brand solution to make your product a success in the marketplace. The brands you trust... trust Artefact.

Call Wil Lyons today at 01 853 7308 or 086 2750662