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Arthrimel Brand Identity (Clonmel Healthcare)

Brief:
To create a new look brand Identity for Irelands leading pharmaceutical company. The design to signal prestige in a contempory style and to signal the purpose or effect of the treatment. In this case, anti - osteoarthritis. This was achieved through the choice of colours and a modern, clean typeface combined with using a visual of contemporary human outlines who seem to be active or dancing etc.

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