The page you are viewing has an updated version within the artefact.ie domain.

Please click above menu links for information of your interest, to be redirected to updated pages or simply go to Artefact homepage. We are sorry for any inconvenience caused by the optimizing works. If you are experiencing difficulties finding information you need, please don't hesitate to call us on +353 1 833 00 81 or email: info@artefact.ie

Artefact Team
Creative Graphic Design
Dublin, Ireland

Artefact Marketing Resources and Links

Current Feature: Marketing Research - everything you need to know!
If you are a marketing professional wishing to get an edge in the market place, it is very important to be abreast of the latest developments, experiments and experiences of your peers around the world. Fortunately, many of them write up their research, their results, their case studies, and we at Artefact will be tireless in finding and bringing to you a host of information. We will add value to our design offerings both by ensuring that we ourselves are always at the leading edge of knowledge when it comes to the design treatments that are getting results, and by ensuring that you have access to a wide range of important knowledge and research of importance to marketing professionals everywhere. Check back regularly as we are continually building the Marketing Resources section as we go. Right now our focus is on marketing research. Do ads work? What kind of ads work? Will my new product take off? How do I test it? What form of research should I use? What about direct mail? eMail marketing? What about packaging design? These are but a small few of the kinds of question to which marketing research
(not to be confused with market research which is a tool of marketing research) addresses itself.

Over 500 great articles grouped under 61 marketing research categories at Quirks.com

Here is a list of 61 marketing research topics. If you are interested in any of these, we advise you to link to www.quirks.com http://www.quirks.com where you will find a rich archive of articles, including a number of articles under each of the headings listed below. In reviewing the topics of most interest to ourselves here at Artefact, we have found many of these articles to be of highly practical benefit. You can hardly fail to find something that you can put to practical use in your company. Access to these articles is completely free, no registration, you can choose a printable version of each article, and there's a handy link to allow you to email any given article to a friend

Marketing Research Topics

Advertising Claim Substantiation
Advertising Effectiveness
Advertising Impression Studies
Advertising Recall
Advertising Research
Advertising Tracking
Business to Business Research
CAPI
Classification Tree Analysis
Conjoint/Trade-off Analysis
Copy Testing - Television
Customer Satisfaction Studies
Data Analysis
Data Processing
Discrete Choice Modelling
Employee Opinion Studies
Ethnic Research
Focus Group - Recruiting
Focus Group - Teleconference
Focus Group - Video Conference
Focus Groups
Industrial Research
Interactive Electronic Group Research
Interactive Voice Response
International Research Studies
Mail Surveys
Mail Surveys - Disk
Mall Intercepts
Market Segmentation Studies
Marketing Research - General
Mock Jury Trials
Moderator Techniques
Motivational Research
Multivariate Analysis
Mystery Shoppers
Name Research
Neural Networks
New Product Research
Observation ResearchOCR Surveys
Omnibus Surveys - Consumers
Online Research
Packaging Research
Panels - Online
Panels - Telephone
Point of Purchase Research
Product Positioning Studies
Product Testing Research
Quantitative Research
Questionnaire Design/writing
Radio Research
Readership Studies
Regression Analysis
Sampling
Scanning design/forms/processing
Software Review
Spokesperson Testing
T-Scope Research
Telephone Interviewing
Television Research
Tracking Research