ROC (Johnson & Johnson)
Brief:
To develop an impactful, modern consumer pack aimed at the Christmas gift market. The design to be upmarket, in line with the brand values, yet to introduce a gift and Christmas element. We went with a custom designed 'present' keyline with the top of the box representing a bow. The overall effect worked well with the introduction of gold foil. The design being clean and meeting the clients brief effectively.
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